I received an email a moment ago, asking me about the effectiveness of my Twitter ads and Lead Generation cards. It was a good question, and my response contained a lot of tips on how to get the most bang for my buck using both GetDrip.com to set up an email campaign, and Twitter ads with Lead Gen Cards to get people subscribed. Below is the original question and my response.
Using this set of tools, you should be able to grow your email list fairly quickly… assuming 2 things:
- You have content that people want
- You spend the time and money to test Twitter ads properly, filtering down to the most effective tweets and card designs
I managed both of these things not by accident, but by listening to what people were asking for and by doing the hard work and spending the necessary money to figure out which ads and tweets worked the best.
On June 26, 2014 at 9:19:56 AM, <interested person> wrote:
Hello Derick!I saw that you used twitter to promote your 5-day (drip, I think?) course – screenshot below.I wonder if you could share how it worked out for you – was that effective?I’m writing a Drip campaign at the moment, and may try that as well.thanks in advance!—
My Response (On Building Your Mailing List)
This has been incredibly effective for me! With 2 Drip campaigns, I have added 1,200+ people to my mailing list in the last 2 months.
There was some interesting timing on this, too. I started my twitter ads campaign using Twitter Lead Engagement Cards back in May. A few weeks later, I saw this blog post on the GetDrip blog talking about doing this:
This is how I set up my Twitter cards, and I had planned on blogging it but they beat me to the blog post. (Note that I pay for twitter ads instead of just doing the free tweets, though.)
Then I saw this post on the LeadPages blog when fellow Entreprogrammer, Josh Earl, forwarded it to me.
This post confirmed everything that I’m already doing with my lead cards and also gave me some more ideas on how to improve things (mostly in the “Thank You” page).
You might also wonder about the ugly nature of my lead card image… but there’s some good info behind this as well, in my previous post on creating ugly ads.
I also have Mailchimp integration turned on in my GetDrip campaigns. When someone confirms their subscription to my drip campaign, they are automatically added to my mailchimp list. I recommend creating an interest group in MailChipm and having Drip add people to that group in your mailing list… that way you can see who came on board the mailchimp list from which drip campaign. Of course I’m assuming mailchimp here, but any mailing list system should be able to do the same.
Lastly, I also advertise these drip campaigns (I call them “email courses”) on my technical / coding blog at http://derickbailey.com/email-courses/ – I blogged about each of them and link to the individual email course landing pages for people to sign up, from the blog posts.
All things told, this has been an incredible combination of tools for me. Less than a year ago, I only had 500 people on my mailing list. Now I have over 2,300 people on my list with 1,200 of them being added through my Drip campaigns in the last 2 months!