Episode 69 SignalLeaf Talk…

Episode 69 SignalLeaf Talk…

digital-ocean-ad

DigitalOcean simplifies cloud infrastructure for developers. Choose your favorite distro, select your region, and spin up an SSD server in under a minute. Pricing starts at $5/mo for 512MB RAM, 1 CPU, 20GB SSD, 1 TB transfer. Use promo ENTREPROGRAMMERS for $10 credit.

Episode 69 SignalLeaf Talk…

3:04
We’re Live! John iscoming to us from Berlin, Germany. Still, with red curtains… John has been walking 14 miles a day, exploring the city, and the Diet Coke is cheaper in Berlin.

8:00
John talks about the toilet situation while in Paris. Yuck! The worst bathroom in the entire city was at McDonald’s Paris. John can’t get over the fact of how the beautiful the city of Paris is, but the inhabitance are questionable. John took notice of the many smokers in Europe.

19:56
Josh ask John about is AdWords campaign. John explains that he was not getting good result because of the “bounce back” to the Simple Programmer site. John talks about not having the will to write a blog post while on vacation. John has not been able to workout or run, because he has been moving from place to place.

RayGun-Ad-Image

Raygun.io is the fastest and easiest way to track your application’s errors and get the level of detail you need to fix crashes quickly.

26:27
Derick’s Watch Me Code RabbitMQ Bundle will be released on June 15th.
watchmecode.net/rmq4devs Discount code: CAERBANNOG for high level package.

29:14
Josh thinks that Derick’s decision with the discount might not be a great idea. Josh explains the urgency of the lower tier packages.

34:20
John explains the discount using the toilet paper vs. a Tesla example. John thinks it depends on the products and the targeted market. Josh suggest a discount across all tiers, but a discount proportionate to the price of each bundle. The EntreProgrammers discuss the pricing models for Derick’s bundle. They all have great opinions about how to go about discounting these packages. They are all keeping focus of the success of the launch.

45:00
Josh thinks that Derick should keep the urgency of the discount. Which will leverage the sales and make people think that they should buy before the expiration of the discount code.

48:38
After the launch is over and when Derick gets in to regular sales. Derick is talking about using the ebook, as a way to up-sale to the high level tier. John suggest something similar, by taking the ebook and selling it on Book Smash or Book Baby, and sale it for .99 cents, to make it a traffic source.

53:09
Derick decides to create a discount for the lower tier bundles.

digital-ocean-ad

DigitalOcean simplifies cloud infrastructure for developers. Choose your favorite distro, select your region, and spin up an SSD server in under a minute. Pricing starts at $5/mo for 512MB RAM, 1 CPU, 20GB SSD, 1 TB transfer. Use promo ENTREPROGRAMMERS for $10 credit.

58:08
So what about SignalLeaf…?
Derick talks about how he feels the growing pains of SignalLeaf. Derick has to quick fix his broken pricing model. At the beginning, Derick did not account for the bandwidth of the podcast. John talks about the small lost vs. big loss of money each month. Derick gives a run down of the subscriber numbers of SignalLeaf. Josh talks about the infrastructure of the internet: “They can’t shove anymore lights down the tubes.”

1:06:02
John asks if bandwidth with be cheaper or more expensive in 5 years? Johns passionately talks about the internet bandwidth… Chuck ask if SignalLeaf will have twice the problems if it grows.

1:11:05
Derick talks about how he does not want to do what Libsyn or Blueberry are doing when it come to unlimited bandwidth. Chuck suggest raising prices. Derick say he does not have the time to fix the problem. The EntreProgrammers ask Derick, why keep SignalLeaf if he is losing money and on track to loss more. Derick shares that he gets ideas from keeping SignalLeaf going. Chuck ask what needs to happen for Derick to keep SignalLeaf continue to work.

1:24:00
The EntreProgrammers talk about ways to keep Signal Leaf going. John suggest that Derick needs fundamental way to make money with SignalLeaf and fix the business model.

1:36:00
John suggest the Derick get someone to work off of commission to gain SignalLeaf customers. Derick talks about the other ideas he had to SignalLeaf going. Derick talks about how the DropBox integration would be the killer feature, but doesn’t have to time to fix it.

1:43:00
John suggest that Derick set a threshold to when the bandwidth problems occur and send a notification to the user. Derick talks about the other things he would have time to do if he shuts down SignalLeaf. Derick is talking about how ideal it would be to turn SignalLeaf into a subscription service.

RayGun-Ad-Image

Raygun.io is the fastest and easiest way to track your application’s errors and get the level of detail you need to fix crashes quickly.

1:50:00
John suggest turning SignalLeaf off or to private, and triple the price. Derick doesn’t feel that SignalLeaf is worth keeping up. The Death of SignalLeaf…?

1:55:15
John mentions about a year ago, Derick wanted to shutdown Watch Me Code, and focus on SignalLeaf.

2:00:00
Josh talks about Killing a deal… Josh need help with his scheduling his work load. Derick mention he plans something like one month ahead. Chuck mentions that Josh needs to figure out his prices and the workload he can deliver.

2:16:00

Hours the EntreProgrammers work during week.

Chuck – 50-60 hours per week
Derick – 50-60 hours per week
John – 50- 60 hours per week

EntreProgrammers Retreat landing page
This will be email this week
Go to entreprogrammers.com/retreat2015

 Thoughts of the Week!

John – Damage control
Josh – Kill things
Chuck – Where do I want to be in 3-5 years?
Derick – commit to your decisions.