We´re Live, Charles starts off saying that he is in California too for a conference and tells John that he pissed off about what John said last week about him being bored. Tells him that John is completely right and because of this, he has become more productive than before. Also tells Mani that he was right too, really good advice for Charles last week has paid off.
John Talks about that he´s been doing a lot of videos based on current stuff that is happening right now, and that youtube is working that way now, kinda like a “Trending Topic” situation. Mani adds to the conversation that this could problematic due to the types of subscribers you will get doing this, it can easily get off track of the original content of the channel. Its something to keep an eye on.
Mani gets to a point that says your business model cannot be based on a social network, at any given moment that social network can totally change or even completely fail, just like Myspace. This is happening to a lot of YouTubers because youtube keeps changing every day.
On this note to get the audience you want, you have to think like the costumer, how would you like to be treated and even get that feeling of belonging to something that can be more fulfilling than any product out there.
Josh adds to this that positioning and time are crucial in this game, gives an example of a business that is not refined right now but its working because the product is hot.
Thoughts of the week
MANI- “AS A COSTUMER THE JOURNEY MUST NEVER END, IT SHOULD BE A CONSTANT”
JOSH- “IN ORDER TO GROW, YOU HAVE TO BE IN THE RIGHT PLACE AND THE RIGHT TIME”